The blue color adds a sense of freshness, focuses the viewer’s attention, and refers to the image of office folders. The paper texture, embossing effects, and debossed details support the theme of office-like seriousness, creating a contrast with the project’s central theme: contemporary art.
The Association of Galleries brings together 39 galleries and represents the interests of the art market at private, governmental, and international levels. Its mission is to reshape the position of contemporary art galleries and strengthen their influence on the country, culture, and society.
AGA Talks — identity & website
2026
Paulina Gribova
Collaborators
Designer
Role
Identity, web-design
(2)
(1)
Area
2025
Year
About
The design was developed by a small team: two designers, the director of the association, and the head of Winzavod Center for Contemporary Art.
These objects are standardized and reflect the strict, formal nature of office and corporate culture. At the same time, today they carry an additional layer of meaning — tactility and analog sensibility. The visual language of the project emerges from the contrast between restraint and artificiality.
The visual identity is based on the imagery of office materials — folders, papers, paper clips, and other stationery — with the office acting as a metaphor for stability and seriousness.
The Association of Galleries brings together 39 galleries and represents the interests of the art market at private, governmental, and international levels. Its mission is to reshape the position of contemporary art galleries and strengthen their influence on the country, culture, and society.
AGA Talks — identity & website
Paulina Gribova
Collaborators
Designer
Role
Identity, web-design
(2)
(1)
Area
2025
Year
About
The blue color adds a sense of freshness, focuses the viewer’s attention, and refers to the image of office folders. The paper texture, embossing effects, and debossed details support the theme of office-like seriousness, creating a contrast with the project’s central theme: contemporary art.
The design was developed by a small team: two designers, the director of the association, and the head of Winzavod Center for Contemporary Art.
These objects are standardized and reflect the strict, formal nature of office and corporate culture. At the same time, today they carry an additional layer of meaning — tactility and analog sensibility. The visual language of the project emerges from the contrast between restraint and artificiality.
The visual identity is based on the imagery of office materials — folders, papers, paper clips, and other stationery — with the office acting as a metaphor for stability and seriousness.
2026
