Starting from the idea of the kitchen as an important space in post-Soviet life — a place where many things happen and where the atmosphere shifts throughout the day — we arrived at the central metaphor for the design: a glowing kitchen window seen from the outside.
This image became both a visual principle and a direct reference to a real feature of the space. The window reveals the atmosphere inside, makes the DJ visible from the street and creates the feeling of wanting to step in.
This image became both a visual principle and a direct reference to a real feature of the space. The window reveals the atmosphere inside, makes the DJ visible from the street and creates the feeling of wanting to step in.
RYUMKA is a contemporary shot bar in Barcelona that existed as a space and a loose idea of a post-Soviet mood.
Ryumka — branding
2026
Tatiana Aiisina
Collaborators
Art director, designer
Role
Branding
(3)
(2)
(1)
Area
2026
Year
About
Typography is structured either along a central axis or along the edges of the layout, forming a frame-like composition that refers to the image of a window.
I created 3 design regimes: main (glowing window), artefact mode (handcrafted graphics and simplicity) and night/event mode (RGB color palette, analog textures). These three modes allow the identity to adapt across different tasks: main brand communication, spatial artifacts and event-based graphics.
Instead of using direct Soviet references, we looked for a more intimate and human image of post-Soviet memory.
The initial direction was built around a post-Soviet mood. The challenge was to avoid the stereotypical visual codes often associated with this theme and create a reinterpreted aesthetic: nostalgic for people from post-Soviet countries, yet intriguing and unfamiliar for a broader audience. Since the bar is open from 7 PM to 3 AM, the identity also had to feel nocturnal without falling into rave or club aesthetics.
RYUMKA is a contemporary shot bar in Barcelona that existed as a space and a loose idea of a post-Soviet mood.
Ryumka — branding
Tatiana Aiisina
Collaborators
Art director, designer
Role
Branding
(3)
(2)
(1)
Area
2026
Year
About
Starting from the idea of the kitchen as an important space in post-Soviet life — a place where many things happen and where the atmosphere shifts throughout the day — we arrived at the central metaphor for the design: a glowing kitchen window seen from the outside.
This image became both a visual principle and a direct reference to a real feature of the space. The window reveals the atmosphere inside, makes the DJ visible from the street and creates the feeling of wanting to step in.
This image became both a visual principle and a direct reference to a real feature of the space. The window reveals the atmosphere inside, makes the DJ visible from the street and creates the feeling of wanting to step in.
Typography is structured either along a central axis or along the edges of the layout, forming a frame-like composition that refers to the image of a window.
I created 3 design regimes: main (glowing window), artefact mode (handcrafted graphics and simplicity) and night/event mode (RGB color palette, analog textures). These three modes allow the identity to adapt across different tasks: main brand communication, spatial artifacts and event-based graphics.
Instead of using direct Soviet references, we looked for a more intimate and human image of post-Soviet memory.
The initial direction was built around a post-Soviet mood. The challenge was to avoid the stereotypical visual codes often associated with this theme and create a reinterpreted aesthetic: nostalgic for people from post-Soviet countries, yet intriguing and unfamiliar for a broader audience. Since the bar is open from 7 PM to 3 AM, the identity also had to feel nocturnal without falling into rave or club aesthetics.
2026
