Winzavod.Holidays is a seasonal program by Winzavod.Kids at the Winzavod Center for Contemporary Art, dedicated to introducing children to the world of contemporary art. The program includes workshops, games, exhibition visits, and other activities.
Winzavod.Holidays — identity
2026
Paulina Gribova
Collaborators
Designer
Role
Identity
(2)
(1)
Area
2025
Year
About
Later, the design was adapted for the following holiday shifts through changes in the color palette. This allowed us to confirm that the system is flexible and perfectly suited to the holiday program format.
The bright, saturated colors were chosen to reflect the idea of summer holidays — a feeling of lightness, carefreeness, and vivid experiences ahead.
The design development process included not only the identity and visual system itself, but also the selection of suitable applications and media. We created a set of keychains, developed pendant keychains, and produced a series of T-shirts with prints. A separate stage of the project was dedicated to social media posts, partner presentations, and the website.
The resulting visual system is easy to implement and translates very well across different types of media.
In this project, hand-drawn graphics were combined with flat, naive forms. The handwritten letters, mixed with Winzavod CCA corporate typeface, add a sense of playfulness, energy, and fun.
Winzavod.Holidays is a seasonal program by Winzavod.Kids at the Winzavod Center for Contemporary Art, dedicated to introducing children to the world of contemporary art. The program includes workshops, games, exhibition visits, and other activities.
Winzavod.Holidays — identity
Paulina Gribova
Collaborators
Designer
Role
Identity
(2)
(1)
Area
2025
Year
About
The resulting visual system is easy to implement and translates very well across different types of media.
The design development process included not only the identity and visual system itself, but also the selection of suitable applications and media. We created a set of keychains, developed pendant keychains, and produced a series of T-shirts with prints. A separate stage of the project was dedicated to social media posts, partner presentations, and the website.
Later, the design was adapted for the following holiday shifts through changes in the color palette. This allowed us to confirm that the system is flexible and perfectly suited to the holiday program format.
The bright, saturated colors were chosen to reflect the idea of summer holidays — a feeling of lightness, carefreeness, and vivid experiences ahead.
In this project, hand-drawn graphics were combined with flat, naive forms. The handwritten letters, mixed with Winzavod CCA corporate typeface, add a sense of playfulness, energy, and fun.
2026
